Rough Brothers, Inc. in Cincinnati, OH, has made huge strides in greenhouse
engineering and manufacturing in the last 20 years, and further still since
it was established in 1932. Judging by the physical expansion of its headquarters
alone, since 1983 (pictured above), the greenhouse manufacturer has grown
exponentially, along with the rest of the floriculture industry over the
last two decades.
Twenty years ago, Rough Brothers' product line was primarily standard glass
and polyethylene film greenhouse structures. Today, the company offers the
broadest product line in its history - everything from a simple shade structure
to technologically advanced open roof glass and poly structures. Rough Brothers
has evolved into an engineering/design-to-order manufacturer with capabilities
in place to build any number of structures using any number of coverings: glass,
polycarbonate, film, and more. Rough Brothers also offers heating, shading,
cooling, benching, ventilation, and irrigation systems.
Its product line evolution is evident in the number of customers Rough Brothers
has attracted, increasing its client base by 100%. Twenty years ago, Rough
Brothers was working on approximately fourty to fifty projects per year.
In 2003, it is scheduled for 400 to 500 projects.
Just as the computer has turned the rest of the world upside down and
completely revolutionized the way every company does business, so has
the computer been the single biggest development incorporated into
Rough Brothers Inc. within the last 20 years. With computers on every
single desk and throughout its production facilities, Rough Brothers'
president Richard Reilly estimates that before long, every one of
Rough's job sites will require computerization.
"We use computers to assist in design, engineering, estimating, material
controls, and several other aspects of our day-to-day operations," Reilly says.
"We use them on projects from inception through completion. Computers have
made us far more efficient. They have helped to improve our accuracy
and detail with design projects and have given us a far greater overall
Keys To Longevity
A company of great history and integrity, Rough Brothers attributes its
success over the years to its commitment to building the highest quality
environments in which growers can produce superior crops. That commitment
shines through in its team members and employees at every level, who live
by the company's mission statement: "Rough Brothers is committed to building
the world's greatest places for plants. To accomplish this, the company is
committed to reaching new, measurable levels of operational excellence
and customer satisfaction," Reilly says.
"The rewards of our success will be unparalleled value created for our customers, profit sharing for our employees, and substantial growth for our company as we identify and meet the ongoing needs of the industry," he says. "We believe that we attract and retain the best people in the industry."
Rough Brothers Profile
Year Founded: 1932
Location: Cincinnati, OH